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Hello, my name is.... Rachel

Welcome to my 'About Me' page - thank you for visiting

"Mindful by Design"

I am passionate about evidence and context based service, systematic, behavioural and organisational design (research and practice), co-design, designing justice, design leadership and design education

When I am not working (leading and practicing the profession of design), or researching, learning and reading - I enjoy spending time with family and friends, and doing arts and crafts (not necessarily very well)

In the past I also enjoyed being in amateur theatre...

My Society Memberships:

Graduate Member of the British Psychological Society

Member of the Design Research Society

An image of Rachel A.Wood as a Lego figure that portrays designing justic

My 💎 top skills:

  • Design Leadership

  • Service, Organisational and Systemic Design

  • Codesign

  • Psychology

  • Design Education


I have a portable DBS (Disclosure and Barring Service Check)


Github: RachelanneWood

ORCID ID - 0009-0004-0407-9403

How I can help 👋🏻

👋🏻 Here to help by leading, and supporting the embedding and delivery of the professional practice of human-centred design (with a focus on service, systemic and organisational design frameworks = strategic design). I also have experience in customer and user research (CX and UX) and formative and process evaluation

My instinctive leadership styles are participative, ideological, visionary and change orientated

I am also a mixed methods PhD Researcher 🎓 ('Inside Mum' Service Co-design ⚖️) and a Graduate Member of the British Psychological Society 🧠


👩🏻‍💻My industry specialism is in public sector services (central and local government), strategic partnerships, and the charitable sector, and I thrive working in multi-disciplinary systems


📃 I am confident in providing best practice frameworks and toolkits, communities of practice, and co-design teams that support growth 🪴education, and learning🎓 (through empowering, policy intent, acceptability, and sustainability)


I love hosting, facilitating, and providing education in design tools 🪛 and techniques (and giving personalised advice and guidance) with a wide range of stakeholders. Design tools include customer journey, empathy and systems mapping, service blueprints, customer and user stories, personas, prototyping and service patterns


👱🏻‍♀️ I can also lead (and am happy to follow, support, coach, and mentor) in managing design projects, programmes and portfolios that include:


👩🏻‍💻business case development/case for change

👩🏻‍💻change readiness and management

🗣️Service and quality improvement

👩🏻‍💻policy and bid writing

🗣️Training and facilitation (inc. self-development and parenting support)

🗣️coaching and mentoring (I am a Neuro-Linguistic Programming (NLP) practitioner and have been a 'Youth at Risk' coach and a volunteer Victim Support Counsellor


My service value proposition is "connecting the dots, one small step at a time" and "mindful by design" [through Design | Research | Policy and Strategy]


I care about using assisted and other enabling technologies as I need them in my everyday life, and when used intentionally and ethically are very empowering.


As well as design and the social and life sciences - I am passionate🗣️ about 📖 early intervention and the early years, design and social justice, and the economics of prevention (inc. The Heckman equation, life course and positive psychology, as well as trauma-informed practice], parenting, prison and life-long learning and education, and behavioural and improvement/implementation sciences

Why Robert's Brain?

An image that portrays the brain in the style of a stained glass window


This site is dedicated to my son Robert who had Anencephaly (which effects the brain) - sadly lost, but not forgotten. This has led me to continually explore the brain, and to try to understand how it works through psychology, neuroscience and design....

Apparently, I have always enjoyed asking the question - Why?
An image of Rachel A.Wood as a child with her arms open and saying why?
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