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Hello, my name is.... Rachel

Welcome to my 'About Me' page - thank you for visiting

"Mindful by Design"

I am passionate about evidence and context based service, systematic, behavioural and organisational design (research and practice), co-design, designing justice, design leadership and design education

When I am not working (leading and practicing the profession of design), or researching, learning and reading - I enjoy spending time with family and friends, and doing arts and crafts (not necessarily very well)

In the past I also enjoyed being in amateur theatre...

My Society Memberships:

Graduate Member of the British Psychological Society

Member of the Design Research Society

An image of Rachel A.Wood as a Lego figure that portrays designing justic

My 💎 top skills:

  • Design Leadership

  • Service, Organisational and Systemic Design

  • Codesign

  • Psychology

  • Design Education

 

I have a portable DBS (Disclosure and Barring Service Check)

 

Github: RachelanneWood

ORCID ID - 0009-0004-0407-9403

How I can help 👋🏻

✨ Passionate about making things happen through strategic leadership and human-centered design. I specialize in embedding inclusive, accessible service, and systemic co-design practices to create meaningful impact. With a deep commitment to positive psychology, my approach is always "Mindful by Design."

📊 I bring extensive experience in customer and user research (UR/CX/UX/ED), formative and process evaluation, and service design. As a PhD researcher and Graduate Member of the British Psychological Society, I blend academic rigor with practical expertise, driving innovative solutions across public services, strategic partnerships, and the charitable sector.

⚡ My leadership style is participative, visionary, and change-oriented, underpinned by a Level 7 certification in leadership assessed through practice and knowledge. I thrive in multi-disciplinary environments, fostering collaboration and empowering teams.

🛠️ My expertise includes designing and delivering best practice frameworks, toolkits, and communities of practice that support growth and sustainable empowerment through education. I excel in facilitating and providing tailored guidance on a wide range of design tools, including customer journeys, empathy and systems mapping, service blueprints, personas, and prototyping.

🚀 In addition to leadership, I’m passionate about managing complex design projects, programmes, and portfolios, including:

  • Business case development & case for change

  • Change readiness & management

  • Service & quality improvement

  • Policy & bid writing

  • Training, facilitation, & coaching

 

🎙️ An experienced speaker and collaborator, I’m available for talks and remote panels. I also offer coaching and mentoring as a certified Neuro-Linguistic Programming (NLP) practitioner, former 'Youth at Risk' coach, and volunteer Victim Support Counsellor.

🌱 I am particularly passionate about inclusive design, with a focus on assisted and enabling technologies, which I use personally. When applied with intention and ethics, these tools are incredibly empowering.

🔬 Beyond design, I am committed to early intervention, social justice, the economics of prevention, trauma-informed practice, and lifelong learning. My interdisciplinary expertise in behavioural sciences and education drives my dedication to creating sustainable, positive change.

Why Robert's Brain?

An image that portrays the brain in the style of a stained glass window

 

This site is dedicated to my son Robert who had Anencephaly (which effects the brain) - sadly lost, but not forgotten. This has led me to continually explore the brain, and to try to understand how it works through psychology, neuroscience and design....

Apparently, I have always enjoyed asking the question - Why?
An image of Rachel A.Wood as a child with her arms open and saying why?
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