top of page

My Portfolio

Rachel A.Wood and Sticky Notes.png

My Case Studies

Design Leadership Charter.of Rachel A.Wood As a design leader, my purpose is to drive meaningful inclusive change, serving people, strengthening partnerships, and sustaining our planet.   I strive to achieve lasting impact through collaboration, building trust and enabling innovation.   By connecting insight to action, I help organizations grow with intention and resilience. Every decision is guided by shared values and a commitment to progress that benefits all. People | Purpose | Partnerships | Planet

Testimonials

"Thank you Rachel for all your incredible support with the backlog this year. Your hard work and dedication has truly made a difference - the change process has improved significantly and continues to get better because of your efforts. I really appreciate everything that you have done to help and support me throughout the year"

- a team member December 2025

 

“It sounds like you are a secret weapon for transforming the lives of our customers through more seamless customer journeys” – a communications colleague September 2025

“What a fabulous (internal) podcast. You came across wise, knowledgeable, endearing and passionate well done” – a colleague September 2025

"Rachel took the time to listen to the problem, organise a solution, and manage the process completely" - An employability colleague May 2025

"Every time I work with her, I end up with a smile. She is super knowledgeable and her willingness to share is truly inspiring. She constantly goes above and beyond" -  Solutions Colleague March 2025

​"Thank you very much for the guidance and support over my past few months, in my very first proper job. I could not ask for anyone better to ease me in. I have learned so much, that will be great for my career"

- Direct Report February 2025

​​"Thank you so much for agreeing to help out with interviews this week. Your expertise has proved invaluable" - Business Improvement Leader, September 2024)

"Thank you, for all your hard work on behalf of the service, and for being an advocate for the changes we need to push ahead with,"  - Service Owner 2024

"Rachel is a Leader...helping to reimagine services that are built around the resident, and delivered to release costs whilst improving user experience" - Director, 2023

​"Thank you for the dedication and diligence you brought." -  Colleague, 2024

"You have always been valued colleague to me, and someone whose input and opinion I have appreciated" - Funder representative 2020

"…and appreciated her support in facilitating the community of practice. I admired Rachel's knowledge and application of early years research and service design" - Funder representative 2019

"I have enjoyed my time on  the placement, and you made me feel so welcome and I knew I could always come to talk to you about anything. You have shown me I could do this" - Student Social Worker 2012

​"You are clearly creating a strong team and promoting leadership qualities in others, and providing appropriate development opportunities to grow a team" - Level 7 Leadership Practice Assessor 2012

​"Your leadership has helped resolve cross centre relationships and processes"

- Level 7 Leadership Practice Assessor 2012

Work Desk

My work and practice experience

Central Gov. | Social Housing | Strategic Partnership | Local Gov. |

Social Value - Commercial

👩‍💼Leadership Style:

visionary | change orientated | participative | ideological | 

Personality Type:

Ambivert | Intuitive | Feeling | Judgement (E/I N / F / J)

Strengths in: Harmonising | Campaigning | Innovating | Exploring

Thinking Hats: Yellow (Positivity), Red (Feelings), Green (Creativity)

My main professional training can be viewed on my LinkedIn Profile

📅 September 2024 to April 2026

Head of Customer Journey (Maximus UK - Global service to Government) | Remote | Full Time

  • ​Led a strategic transformation across 53 customer journeys in a complex, regulated public sector environment, delivering measurable improvements in operational effectiveness.

  • Increased service trust scores by 6.75%, reflecting greater citizen confidence.

  • Established a unified customer and citizen journey roadmap and framework, aligning services with user needs and business priorities.

  • Championed end-to-end service improvement, embedding journey ownership and continuous improvement.

  • Embedded the citizen voice through UAT, co-design, and insight-driven iteration, ensuring inclusive, compliant outcomes.

  • Provided product leadership, influencing senior stakeholders to drive citizen-centred innovation.

  • Set strategic prioritisation and assurance for product backlogs, embedding evidence-based personas and user stories to align delivery with citizen need, regulatory requirements, and organisational outcomes.

​​​​​​

📅 Nov 2020 to 31st August 2024

Service Design Lead (Basildon Council - Local Government) | Remote | Full Time 

  • Set and oversaw performance management and OKRs, leading delivery of organisational service design maturity aligned to the Government Service Manual and ISO 9241-210 within a regulated public sector environment.

  • Provided strategic oversight of 33 matrixed service design teams and programmes, spanning user research, journey management, and end-to-end service transformation and change across digital, policy, and people-centred delivery.

  • Established and governed the Council’s Service Design Framework and Roadmap, ensuring consistent assurance, compliance, and continuous improvement.

  • Led cross-government Service Assessments (Design), offering expert assurance and constructive challenge

​​​​

📅 2015 - 2020

Service Design and Research Lead (Early Years Alliance - Strategic Partnership with Southend Council) | Hybrid | Full Time

  • Producing and presenting insight and evaluations to drive successful service delivery inc. an innovative communication and language service (7% improvement in children’s outcomes)

  • Leading and managing a complex portfolio of innovative, science-based and 'test and learn' service designs (partnership with Southend Council)

  • Successful execution, publication, and implementation of Service Design, and Evaluation Frameworks (and toolkit)

  • Active member of the Senior Programme Team, Boards, and governance groups – subject matter expert for service design and research

  • Founding Editor of an Early Years Research Bulletin (and accompanying blogs and e-poster content) to support workforce development and evidence-based practice

  • Initiating and leading on transformational theories of change and logic modelling for a £40m programme, and portfolio of projects

  • Leading on the influential introduction of an outcome’s framework, and formative evaluation strategy, which was recognized as a model of good practice by a major grant funder

​​

​2014 - 2015

📅 Research Lead | Funding Bid Writer (Early Years Alliance - Strategic Partnership with Southend Council) | On-Site | Full Time 

  • Lead researcher, and funding bid writer in a small bid team that were responsible for a successful ten-year lottery funded early year’s programme (value of £40m)

  • Co-Leading the mobilisation, implementation, project plans and fund mapping for a complex project portfolio (inc. 30 projects)

  • Leading and coordinating parenting intervention research, and service designs

​​

📅 2004 - 2014

Leadership and Management - various (Estuary Housing Association) | Full and Part time On-Site

  • Leadership and management of a large multi-agency staff team and strategy inc. a £250k annual community development budget

  • Driving service improvement and quality improvement

  • Managing functional performance management (inc. budgets monitoring, and evaluation)

  • Transforming satisfaction in service delivery from 70% to 95% (and increasing reach to the Centre by 20%)

  • Management and practice supervision of a student social work unit (postgraduate and undergraduate)

  • Successful execution and management of successful high value bids and grant applications (inc. commissioning a oral history publication)

📅 1988 - 2004

Various roles including Higher Executive Officer (HM Customs and Excise) | Full Time | On-Site

  • Project management in business and statistical analysis departments (inc. Prince2, SaS, and Crystal Reports)

  • IT Helpdesk coordination for a Customs Directorate

  • Managing Communications (inc. website design MS Frontpage),

  • Managing an IT Procurement function

  • Managing service improvement and quality management systems (ISO9001), service and change management. (inc. ITIL), and user testing for a wide range of IT Projects

  • Trained trainer and facilitator (learning design and delivery)

           

IMG_0245.jpg
Colorful Books

My education

Social Science and Social Policy | Psychology | Forensic Psychology | Leadership | Design

My Open University People Profile

  • PhD Researcher (in Service Codesign from Oct 2022)

  • MSc Forensic Psychology – Coventry University

  • Postgraduate Certificate in Integrated Centre Leadership (NPQICL Level 7) Middlesex University

  • BSc in Psychology 2:1 Open University

  • BSc in Social Sciences with Social Policy 2:1 Open University

  • Graduate Member of the British Psychological Society (since 2014)

  • Member of the Design Research Society (since 2023)

  • Certified individual - Global Association of Applied Behavioural Scientists (from 2025)

A drawn image portraying Roberts Brain the web CV and portfolio of Rachel A.Wood

"Mindful by Design"

Connecting the dots: One small step at a time

Design | Research | Psychology

© Robert's Brain 2023

bottom of page