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My Blogs


My inspiration: The day I met Elizabeth Loftus (International Women's Day 2025)
"Loftus unveils the minds shifting fragile art Where memories can change under whispered suggestion Eyewitness truths can fade like...

Rachel A.Wood
Mar 84 min read
9 views


Designing for Possibility and Growth
In my work as a designer, I use and talk about ‘the art of the possible’ (AoP) and the ‘Jobs-to-be-Done’ (JTBD) method very often.

Rachel A.Wood
Dec 10, 202410 min read
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Decoding Design Psychology
A journey through the intersections of design and the mind by Rachel A.Wood

Rachel A.Wood
Aug 8, 20249 min read
13 views
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