Understanding the customer journey is paramount in service design. Just as Joseph Campbell’s Hero’s Journey maps out a hero's transformation, customers undergo their own transformative journeys as they interact with products and services. This blog explores the fascinating parallels between the Hero’s Journey and Customer Journey frameworks, emphasizing how behavioural design can shape these experiences in a way that is both transformative and empowering.

"Loftus unveils the minds shifting fragile art Where memories can change under whispered suggestion Eyewitness truths can fade like...

Designing for Futures: Building a Blueprint for Human Potential

A journey through the intersections of design and the mind by Rachel A.Wood