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My Blogs


Designing for Futures: Building a Blueprint for Human Potential
Designing for Futures: Building a Blueprint for Human Potential

Rachel A.Wood
Mar 59 min read
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Designing for Possibility and Growth
In my work as a designer, I use and talk about ‘the art of the possible’ (AoP) and the ‘Jobs-to-be-Done’ (JTBD) method very often.

Rachel A.Wood
Dec 10, 202410 min read
8 views


Decoding Design Psychology
A journey through the intersections of design and the mind by Rachel A.Wood

Rachel A.Wood
Aug 8, 20249 min read
13 views


Accessibility and Service Design for Inclusion
I live with a disability that affects my immunity and mobility and this has really changed my approach to design (and re-design) of services

Rachel A.Wood
Feb 24, 20244 min read
5 views


Designing the Fry Equation
Whilst undertaking some literature searches for my design research project, I started to look at significant figures who have worked

Rachel A.Wood
Oct 23, 20239 min read
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The Journey to Service Co-Design
“Inside Mum” – The journey to service co-design in parenting education with practitioners, and women who have experience of the CJS

Rachel A.Wood
Feb 23, 20235 min read
6 views
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