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Is Everything Starting to Look Like a Nail?
Imagine a designer walking into a complex project with a well-used toolbox. Inside are the methods that are known, trusted, and have seen work: journey maps, workshops, interviews, personas, prototypes, and systems maps. The toolbox is a mark of experience. But there is a subtle risk.

Rachel A.Wood
Oct 38 min read


My inspiration: The day I met Elizabeth Loftus (International Women's Day 2025)
"Loftus unveils the minds shifting fragile art Where memories can change under whispered suggestion Eyewitness truths can fade like...

Rachel A.Wood
Mar 8, 20254 min read
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